Notice at Collection — California Residents
We collect personal information as described in Section 1 for the purposes described in Section 2 and retain it as described in Section 7.
Rainbow Veterinary Hospital (“we,” “us,” or “our”) is committed to protecting the privacy and confidentiality of personal information we collect from our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, including information collected through our SMS/text messaging program.
1. Information We Collect
We may collect the following categories of personal information when you visit our website, contact us, use our services, or opt into our text messaging program:
- Identifiers: Name, mailing address, email address, phone number
- Pet and Medical Information: Your pet’s name, age, breed, and medical history
- Payment Information: Credit card or bank account information
- Communications Data: Records of communications between you and our practice, including appointment-related messages
- Mobile/SMS Data: Mobile phone number and SMS opt-in consent status, if you choose to receive text messages from us
2. How We Use Your Information
We use your personal information to:
- Provide veterinary services and manage your pet’s medical care
- Process payments for services rendered
- Communicate with you regarding appointments, scheduled services, prescriptions, and general client care
- Send SMS/text messages to opted-in clients regarding appointment reminders, scheduled services, and general customer care communications
- Send promotional materials or newsletters, only with your prior consent
- Operate and improve our website, including through analytics and advertising tools
- Comply with applicable legal and regulatory obligations
3. Disclosure of Your Information
We may disclose your personal information to third parties only in the following circumstances:
- To facilitate veterinary care, such as sharing medical history with a specialist or referral hospital
- To process payments through our payment processor
- To comply with legal obligations, including requests from law enforcement or regulatory authorities
- To service providers who assist with our business operations, under confidentiality obligations
We do not sell your personal information.
We do not knowingly share personal information for cross-context behavioral advertising. If our use of analytics or advertising tools constitutes “sharing” under California law (Cal. Civ. Code §1798.140(ah)), you may exercise your right to opt out by contacting us.
SMS/Text Messaging Data: SMS opt-in data and consent are not shared with third parties for marketing purposes. This information may be processed by service providers (including messaging platforms and telecommunications carriers) solely as necessary to deliver messaging services.
4. SMS / Mobile Messaging Terms
If you opt in to receive text messages from Rainbow Veterinary Hospital, the following terms apply:
- Message Types: You will receive messages regarding upcoming appointments, scheduled services, and general client care.
- Canceling SMS: You may cancel SMS messages at any time by texting STOP to the number from which you received messages. Upon receipt, we will send a final confirmation text and you will be unsubscribed. No further messages will be sent unless initiated by you. To resubscribe, text START to the same number.
- Help: If you experience issues with our messaging program, reply HELP for assistance or instructions on how to unsubscribe.
- Carrier Liability: Carriers are not liable for delayed or undelivered messages.
- Message and Data Rates: Standard message and data rates may apply to messages sent to and from us. Message frequency varies. Contact your wireless carrier with questions about your plan.
- Privacy: Our handling of SMS data is governed by this Privacy Policy. Questions regarding privacy may be directed to us at the contact information below.
Opting Out: Texting STOP to the mobile number from which you received messages will immediately opt you out of our SMS program. You will receive one final confirmation message. No further messages will be sent to your mobile device unless you reinitiate contact.
5. Cookies and Tracking Technologies
Our website uses cookies, web beacons, pixels, and similar tracking technologies to improve site functionality and user experience. We may deploy third-party analytics or advertising tools such as Google Analytics or Meta Pixel. When active, these tools may collect information about your browsing behavior on our site, including pages visited, time spent, and general location data.
You may control cookie preferences through your browser settings. Opting out of certain cookies may affect site functionality.
California residents who wish to opt out of the sharing of personal information through cookies or tracking tools for cross-context behavioral advertising may contact us using the information in Section 12.
6. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (Cal. Civ. Code §1798.100 et seq.), as amended by the California Privacy Rights Act:
- Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the purposes for which it is used, and the categories of third parties with whom it is shared.
- Right to Delete: You may request deletion of personal information we hold about you, subject to certain exceptions.
- Right to Correct: You may request correction of inaccurate personal information.
- Right to Opt Out of Sale or Sharing: We do not sell personal information. If our use of tracking tools constitutes sharing under California law, you may opt out by contacting us.
- Right to Limit Use of Sensitive Personal Information: We use sensitive personal information only as necessary to provide services and do not use it for purposes requiring a right to limit under California law (§1798.121).
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
To exercise your rights, contact us using the information in Section 12. We will respond within 45 days as required by law. We will verify your identity using information associated with your account or prior interactions before processing your request.
7. Data Retention
Veterinary medical records are retained in accordance with California law and professional standards, including 16 Cal. Code Regs. §2032.3. Other personal information is retained for the duration of the client relationship and as required for legal, accounting, and operational purposes. Payment information is retained only as long as required for billing and legal compliance. SMS opt-in consent records are maintained in accordance with applicable legal requirements and retained to demonstrate compliance with messaging regulations.
8. Third-Party Websites
Our website may contain links to third-party websites with their own privacy policies. We are not responsible for the privacy practices or content of those websites.
9. Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, and use. No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Children’s Privacy
Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information without appropriate consent, please contact us immediately so we can take appropriate action.
11. Updates to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted to this page with an updated effective date. We encourage you to review this policy periodically.
12. Contact Us
Rainbow Veterinary Hospital
2321 W Empire Ave, Burbank, CA 91504
Phone: (818) 846-1166
Email: rainbowvetqanda@gmail.com